The Freakingood Story
It All Started With a Disaster
Picture this: Melbourne, 2022. Our founder, Jake, was running late for the biggest meeting of his career. In his rush, he grabbed his "emergency" coffee beans - you know, the ones that had been sitting at the back of the pantry for... who knows how long.
The result? A cup so awful it could only be described as a "coffee crime scene." His French press looked like a murder had taken place, and the taste? Let's just say it violated several international treaties.
The Revelation
That day, Jake missed his meeting, but he had an epiphany: life is too freaking short for bad coffee. Why were we all accepting mediocre beans when coffee is literally what gets us through each day?
So he made a vow: to create coffee so good, it would make your taste buds do a double take and say, "This is freaking good!"
The Science of Freakingood
Two years, 372 roasting experiments, and one small kitchen fire later, we perfected our signature roasting process. We source the finest beans from ethical farms, roast them in small batches in our Melbourne HQ, and deliver them to you while they're still freaking fresh.
Our beans don't just make coffee - they make your morning something to look forward to. Even on Mondays. Especially on Mondays.
Ready to experience coffee that's not just good, but Freakingood?
Try It Today
